Jeep Gladiator Gets Record $20K Discount Off MSRP Amid Sales Slump

You might expect the Jeep Gladiator to be a hot seller, but alas, no. This year has been particularly tough for the pickup with a removable roof as total sales so far are down 29% compared to 2022, the largest drop in the midsize segment. Nobody who counts on the Gladiator to make a living wants that, so the manufacturer and dealers are collaborating to take as much as $20,000 off some trucks.

The steep discounts were first spotted by Cars Direct, which pointed out that they're a combination of OEM and retailer offers. Jeep is taking 10% off Gladiators across the country through Oct. 2, and Gladiator Sports for sale in California enjoy an even bigger price cut at 15% off the top. This should put dealers in a prime position to move more units.

West Covina CDJR is using these manufacturer rebates as a springboard and marking down its fleet of Gladiators even more. There are 15 Jeep pickups for sale there with MSRPs between $52,000 and $53,000, but the discounts range from $16,483 to $20,159. That means you can get a brand-spankin' new Gladiator with the three-piece hard top, eight-speed automatic, max tow package, and more for $32,346. Yes, really.

Updated at 4 p.m. ET on 09/23/2023: A manager at West Covina CDJR reached out to say they've been inundated with offers, so you're better off trying your luck elsewhere at this point. Listings for new Gladiators on the dealer's site have since been updated to reflect their new pricing. The screenshots below show the old listings at the time of publishing.

Still, there are plenty of other dealers around the country looking to move units for relatively cheap.