Yahoo Autos Jeep Gladiator incentives as high as $9,000 amid lackluster sales
Remember earlier last year when the 2020 Jeep Gladiator was so hot, dealers were adding over $10,000 to the price? Yeah, those days are well and truly over. According to CarsDirect and Automotive News, Jeep and its dealers are now discounting the pickups by thousands of dollars, even as much as $9,000.
Why the big discounts? It may have to do with Gladiator sales falling a bit flat compared to its competitors. Its monthly sales have been pretty steady, averaging between 5,000 and 5,500 units each month since June, but overall sales are far behind the midsize pickup segment leaders.
Last year, Jeep sold just over 40,000 of the midsize pickup trucks, putting it close to the bottom in the segment ahead of only the Honda Ridgeline (33,334 units) and GMC Canyon (32,825). At the front of the pack is the Toyota Tacoma with 248,801 sales, followed by the Chevy Colorado at 122,304, the Ford Ranger with 89,571, and the Nissan Frontier at 72,369.
