Jennifer Lopez Announces Album After Deleting Instagram Posts

J. Lo? Are you there?

Jennifer Lopez deleted all her Instagram posts and changed her profile picture to a black circle, leaving fans to wonder what the “Marry Me” star is up to.

But by Friday, Nov. 25, she'd shared a new video promoting her upcoming album, “This Is Me … Now.”

The news comes on the 20th anniversary of her third studio album, “This Is Me … Then.”

Initially, Lopez, 53, didn't share a reason for the media blackout but fans correctly speculated the reset meant a major announcement like a new album.

Her profile photos also went black on Twitter and TikTok, and her Facebook profile picture became just a dark background with her name written in lowercase cursive. On Nov. 25, however, she updated all of them to showcase her new album cover.

Before the announcement, fans noticed the cursive signature on her darkened Facebook profile matched exactly how her name was written on the cover of her 2002 album, “This Is Me … Then.”

“This is me….now! I bet this is what is coming!!!” one person commented on Lopez’s Facebook page.

“New era: This is me…now #jloiscoming,” another fan wrote.

The follow-up album is a fitting, full circle moment for the singer. She was famously engaged to Ben Affleck in the early 2000s and rekindled their romance in recent years, tying the knot this past summer.

In a press release, Lopez's album was described as a "new era" for the singer. It's slated to include "confessional songs, reflections on the trials of her past, upbeat celebrations of love while sharing some of her most vulnerable truths."

The upcoming LP is meant to show the emotional "raw and honest" journey she has been on to get where she is today "unlike any she has produced before," according to the release, which also teased more personal projects from the artist set to release in 2023.

Other superstars have gone dark on social media just before major album announcements.

Earlier this year, Beyoncé caused a fan frenzy when she erased her social media profile and banner photos, not long before announcing her new album, “Renaissance.”

Taylor Swift also deleted all of her social media content just before announcing her 2017 album, “Reputation.”

This article was originally published on TODAY.com