Advertisement

Junkyard Gem: 2001 Plymouth Neon

Junkyard Gem: 2001 Plymouth Neon


See Full Image Gallery >>

Chrysler's Plymouth brand was created in 1928 (and named after a brand of twine favored by farmers), in order to compete against Ford and Chevrolet for entry-level car shoppers. Plymouth stayed in third place in the US-market new-car sales hit parade for most of the years through the early 1950s and remained a strong (if gradually shrinking) player for decades after that. By the 1990s, though, it was tough to distinguish Plymouths from Dodges and DaimlerChrysler announced in late 1999 that the Plymouth Division would be getting the axe. 2001 was the last model year for Plymouth, with just one kind of vehicle sold for that year: the Neon. Today's Junkyard Gem is one of those final Plymouths, found in a Denver self-service yard recently.

In the years just before the DaimlerChrysler "merger of equals," Chrysler had attempted to make the Plymouth brand more interesting. An updated version of the old Plymouth ship emblem was created, a Plymouth-badged car on the Chrysler LH platform was planned, the PT Cruiser was going to be a Plymouth, and then there was the Prowler crypto-hot-rod.

Those dreams of a revived Plymouth bit the dust once Herr Schrempp took over. The Prowler and Voyager became Chryslers, while the PT Cruiser never had even a single year of Plymouth badging.

The only 2001 car sold as a Plymouth was the humble Neon. Since the very beginning of Neon production as a 1995 model, there never had been much difference between the Neons with Dodge badges and the ones with Plymouth badges, continuing the tradition of the Dodge/Plymouth Colt and Dodge Omni/Plymouth Horizon. Earlier generations of Plymouths (e.g., the Valiant) had been mechanically identical to their Dodge-badged siblings, but at least they looked different and had smaller price tags.

In 2001, the MSRP of a base Dodge Neon was $12,715, or about $22,156 in 2023 dollars. The price of the base 2001 Plymouth Neon? $12,715. At least the Plymouth Division got two model years in which to sell the second-generation version of the Neon.