Cars are growing ever-more complex, with their computerized infotainment and connected apps. There’s really no limit to the wonders modern cars can now perform: They can be remote-started from your cell phone, remember your favorite navigation destinations, and collect shocking amounts of data.
Well, not to be crude, but it would probably really suck have Nissan drawn inferences about you that lead them to believe you are a not so smart, sexually promiscuous, depressed alcoholic who likes to drive really fast on Fridays and Sundays and then sell those inferences to goodness knows who for targeted marketing purposes. We’re not even sure what that targeted marketing would look like and we also really don’t want to know.
In case you were wondering why cyberpunk dystopias feel so relevant right now, it’s because we live in one. Your car may well be collecting information about your sex habits, then turning around and selling that data to corporations so they can feed you more ads for collars, chains, and latex. If we’re going to live in Neuromancer, can we at least all get cool hacker aliases?
UPDATE — Nissan has reached out with the following statements:
To the question of “sexual orientation and sexual activity”: Nissan does not knowingly collect or disclose consumer information on sexual activity or sexual orientation. Some state laws require us to account for inadvertent data collection or information that could be inferred from other data, such as geolocation.
We have clear methods for consumers to opt out of data collection and disclosure, which can be found here.
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