Lamborghini Is the Latest to Fall Victim to the Flat Logo Trend

Would it surprise you to know that there are still some automotive brands out there that haven't drained the texture and depth out of their famous logos yet? Lamborghini was actually one of those storied marques that hadn't responded to the so-called digital revolution up until now and, I think at this point, you would've just chalked it up to Sant'Agata not really caring about stuff like that, because they're freaking Lamborghini. But it's Thursday, March 28, 2024, and the originator of Italian wedges on wheels has a "new" logo that's a lot like their old one, only flat and with a typeface best described as looking like it was lifted from Google's free collection.

This is Lambo's latest logo, and I'll tell you where my mind went straight away: the Brooklyn Nets! It looks like the shield for the basketball team Jay-Z used to have a stake in, especially in that black-and-white getup. The brand says that additionally, for the first time in its history, its raging bull will be separated from those borders in some uses, particularly on "digital touchpoints." No example of that's been provided yet, but you can imagine what that'll look like.