Lamborghini Urus Breaks SUV Record at Pikes Peak

• The Lamborghini Urus has set the production-SUV record at Pikes Peak with a 10:32.064 time.

• That beats the previous record of 10:49.902 set by a 2018 Bentley Bentayga.

• The record-breaking Urus, disguised in camouflage, is a new model that Lamborghini will reveal on August 19.

When it comes to production SUVs racing up Pikes Peak, there's a new king of the mountain. It's the supercar-bred Lamborghini Urus that recently posted a 10:32.064 time. That's almost 18 seconds quicker than the 2018 Bentley Bentayga that previously held the production-SUV record with a time of 10:49.902. While the Lambo didn't compete in the official event that was held at the end of June, its time was recorded by Pikes Peak's official timekeepers.

As seen in the photos, the record-breaking Urus was wrapped in orange camouflage with the phrase "Keep Raising the Bar" on its flanks. It's Lamborghini's thinly veiled attempt to disguise the fact that it wasn't just any old 641-hp Urus that broke the record. Rather, it's a new model that will be revealed on August 19. Although major details about the upcoming Urus remain under wraps until then, Lamborghini does reveal a few things about the machine that conquered the storied hill-climb course.