Lancia steps off the chopping block, promises three new cars

Stellantis has canceled Lancia's death sentence and granted it a new lease on life. The storied Italian brand announced its own salvation and pledged to launch three new cars (its first since 2011) starting in 2024, including one that will resurrect a well-known nameplate.

"Today is an important day. Lancia is ready for Europe, and we have taken the first step towards becoming a credible and respected brand in the premium segment," affirmed company CEO Luca Napolitano. He also presented a 10-year plan that he calls the brand's renaissance.

As of writing, the only car in the Lancia portfolio is the Ypsilon (pictured). The model offensive will begin in 2024, when the little four-door hatchback (which remains stunningly popular in Italy in spite of its age) will finally get a replacement. Details about the next-generation model remain few and far between, but it will stretch about 157 inches long and it will be offered exclusively with an electric powertrain.

The next Ypsilon will be joined by what Lancia calls a flagship in 2026. The model will measure 181 inches long, meaning it will be a couple of inches shorter than the current-generation BMW X3. It's too early to tell whether it will take the form of a sedan or an SUV. Lancia has never sold an SUV, and it has historically built big luxury sedans, but even European buyers prefer high-riding models in this segment.

Finally, the third part of Lancia's renaissance is a long-rumored new Delta. It will stretch around 173 inches from bumper to bumper (so it will be about four inches longer than a Volkswagen Golf) and it will be characterized by what the firm describes as "a sculpted, muscular design with geometric lines that will appeal to enthusiasts." It sounds like Lancia designers will try to echo the original Delta, which was released in 1979 as a family-friendly hatchback and later morphed into one of the most successful World Rally Championship cars of all time.