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Lancia teases battery-electric Stratos that will begin brand reset

Lancia teases battery-electric Stratos that will begin brand reset


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Last November, Lancia teased its "Emozione Pu+Ra" concept. Drawn by lead designer Jean-Pierre Ploué, the showcase looked more like sculpture or a car from 2523 instead of vehicular inspiration for production models that will begin arriving this year. We simply didn't know how to read the abstractions. Lancia teased another concept earlier this month, this one leading to an eventual battery-electric rebirth of the Lancia Stratos — we made clear connections between the Pur+Ra and what's ahead. Italy's given us another taste of what's to come, this time an overhead shot of the Stratos concept we're going to see on April 15.

The circle in the roof signifies at least three things. It recalls Stratos themes evident elsewhere in the dual round taillights and the curved lines on the concept that stand in for the vintage car's louvers. It also represents part of Ploué's plan for Lancia design, the creative officer saying, "Our designs will be built with iconic shapes like the circle, square and triangle." Lastly, it signifies what will be a clear panel in the roof, Lancia saying a round aperture lets in more light than a square one. We imagine there will be a few questions about that when the reveal happens.