Leaked Memo Says Ford Just Raised 2023 Bronco Prices by Up to $1,250

Ford has been increasing its prices a lot in the last year and a half. The company hasn’t been immune to the manufacturing troubles that come with building products that are high in demand. The Maverick, Mustang Mach-E, and F-150 Lightning have all seen one or more price increase since late 2021. Now, a leaked dealer memo seems to show that Ford plans to increase Bronco prices across the board.

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Posted by user Alpha1_Silverback on the Bronco6G owner forums, the memo was apparently sent to dealers by Ford and outlines the Bronco’s price increases across trim levels.

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Here’s how the alleged price increases break down. Two-door trims from the Base model to the Badlands trim see a $500 increase in MSRP. Four-door Broncos only see price increases on a handful of higher trims. The Wildtrak, Heritage Edition, Heritage Limited Edition and Everglades all see a $750 increase.