Yahoo Autos Lexus and Adidas celebrate 'Wakanda Forever' with unique RX design
"Black Panther: Wakanda Forever" just smashed the box office for its opening weekend, and to help celebrate the release, Lexus worked with a team at Adidas on a movie-inspired RX 500h F Sport SUV.
Lexus handed a brand-new RX to Adidas S.E.E.D. school for a Wakanda-worthy makeover. The S.E.E.D. (School for Experiential Education in Design) program helps Adidas identify and promote design talent in groups that may not otherwise have a chance, including female creators, who constituted its entire inaugural class in 2020. Working with the Adidas design shop, they approached the SUV with the question, “What if Wakanda had a national athletic team?”
The result is a unique F Sport design with diamond patterns and gold accents. Though dramatic, the look helps hide the RX’s massive grille. Lexus’ F Sport trims have traditionally focused mostly on appearance upgrades, but the move to build a dedicated 500h F Sport with upgraded hybrid tech should bring a meaningful boost in sportiness.
