Lincoln Will Pay Buyers $5,000 to Wait for the Navigator

Lincoln Navigator buyers are now joining Ford Bronco buyers in the line for discounts due to unscheduled deliveries. Lincoln is giving buyers with unfilled 2022 Lincoln Navigator orders a discount of $5,000 if they agree to wait some more and exchange their current orders for a newer 2023 Lincoln Navigator. The discount can be used towards the purchase of the next Navigator model year or a Navigator Black Label, both of which are among the most expensive SUVs that Lincoln sells.

Lincoln is extending the offer to “select customers” whose orders remain unscheduled despite being placed earlier last year. The incentive program’s wordy name is the “2023-Model Navigator Connect Model Year Transition Private Offer,” according to CarsDirect. Eligibility is reportedly tied to date of sale, with qualifying orders running from January 12 to April 3, 2023.

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The time frame indicates that Lincoln’s backlog of deliveries could extend through the next few weeks, so the luxury carmaker is hedging its bets for future Navigator orders as well as current ones. The four-figure discount could convince buyers to be patient and stay with the brand rather than jump ship for Lincoln’s competitors in the luxury SUV segment.