Lloyd Reuss, President of GM in the ‘90s, Has Died

• Lloyd Reuss, president of GM under Robert Stempel, has died at the age of 86.

• Reuss became president when Stempel was promoted to CEO upon the ouster of accountant-turned-car-executive Roger Smith.

• Reuss and Stempel were car guys in an era when bean counters ruled GM.

Former GM president Lloyd Reuss, a mechanical engineer who worked his way up through the ranks at General Motors and ultimately became president from 1990 to 1992, and whose son Mark Reuss is currently GM president, has died at 86.

“It is with deep sorrow and great joy that we celebrate our dad, husband, and grandfather as he joined God April 21, 2023,” son Mark announced today on social media.

The senior Reuss joined GM in 1957 and embarked on a 36-year career at the automaker, in a time when company loyalty went both ways, from the employees who spent their entire working lives in one place, and from the corporations who benevolently kept them there.