Lola entering Formula E with Yamaha

Lola will relaunch its global motorsports presence in Season 11 of Formula E in partnership with Yamaha.

Founded by Eric Broadly in 1958, Lola Cars designed and produced nearly 5000 race cars spanning 400 different model types, gaining unparalleled success in motorsport championships around the world, including IndyCar, Le Mans, Formula 1, Can-Am, Formula 3000, Formula 5000, A1GP, Formula Ford and Touring Cars.

The original iteration of the company closed in 2012, and some assets and a license to use the name and IP were acquired by Multimatic and The Carl A. Haas Automotive company before Till Bechtolscheimer finalized the purchase of the brand and associated trademarks and IP along with the Lola technical center in 2022.

At the time of the purchase Bechtolsheimer said that his immediate goal was to revive the company and return it to international competition by 2025.

“We are incredibly excited to be partnering with the Yamaha Motor Company as we enter the ABB FIA Formula E World Championship,” said Bechtolscheimer.

“To be selected by one of the most innovative OEMs in the world to partner on a project of this significance is a testament to the caliber of the team that we have been building at Lola.