Love Is Blind Speaks the Love Language of Corporate America

Love is Blind. (L to R) Tiffany, Chelsea in season 4 of Love is Blind. Cr. Monty Brinton/Netflix © 2023 Credit - Monty Brinton—Netflx

Spoiler alert: This article discusses events from the first five episodes of Love Is Blind Season 4.

A few episodes into the fourth season of Netflix’s wildly popular dating series Love Is Blind, 26-year-old marketing manager Micah gently breaks off her relationship with Kwame, 31, a sales development manager. Clearly caught off guard, Kwame—who isn’t looking at, and in fact has never seen, Micah because the show’s premise dictates that couples don’t meet face-to-face until they’re engaged—defaults to the oral equivalent of a form rejection letter.

“Thank you for taking your time, for listening,” he tells her. “It was fantastic getting to know you, and I hope that works out for you to the best of your ability. I truly wish you the most luck. Thank you for being transparent with me.”

It’s a telling moment—not because it reveals Kwame’s innermost self, but because it’s so representative of a curious tendency among Love Is Blind casts past and present. While decades of reality TV have yielded such clichés as “I’m not here to make friends,” and dating shows tend to abuse pop-psychology and self-help buzzwords, from connection to journey to toxic, the mix of marriage-ready singles who sign up for this so-called social experiment often seem most fluent in the language of corporate America. Throughout season 4, cast members talk about leaning in to their engagements and feeling burnout from years of failed relationships. “I think it just speaks to core values,” Micah observes when she meets Kwame and he explains why he chose to use his real name on the show, rather than an Americanized alternative, Alex.