Mercedes-Benz To Kill Off Coupes, Wagons, And More

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The Germans are killing their darlings as the market shifts…

It’s no secret the automotive market is changing quickly, so nobody should be surprised Mercedes-Benz is looking to yet again dramatically alter its model lineup. This move is to shore up profits as the buying habits of consumers are changing in the wake of the covid pandemic and as we all look at the gaping maw of a recession which threatens to be deeper than government and corporate media are willing to admit.

Check out an amazing Mercedes collection here.

In the shuffle, which will be rolled out over the coming years (a specific timeline hasn’t been provided by the automaker yet) a mere 14 of 33 body styles currently offered to the public will make the cut, per a report from Car and Driver. This apparently is coming from “several top managers” in the company, although none are named for obvious reasons.

Before jumping into which models are doomed, the report details out how Mercedes’ view of what luxury cars are to consumers these days. In other words, the philosophies inside the very old automaker are shifting dramatically. Instead of selling a ton of CLAs and other entry-level products, the brand will be focusing its energies on more bespoke offerings and high-end models where profit margins are fat and there’s no competition from the rabble.