Meta says it is experimenting with AI-powered chat on WhatsApp and Messenger

No company is immune from the generative AI wave, and everybody wants in. Meta is the latest entrant in testing AI-powered tools for its products. Mark Zuckerberg has announced that the company is building "a new top-level product group" to integrate generative AI into its services used by billions of users.

Zuckerberg said the team will focus on building creative tools at first, but its long-term goal is to create "AI personas that can help people in a variety of ways." The company, however, has to do a lot of foundational work before it shares these "futuristic" experiences with users, he cautioned.

The company is starting by testing text-based AI tools on WhatsApp and Messenger — presumably ChatGPT-styled conversation bots. While these could be a fun use case for users, Meta could also eventually leverage these features by offering them to businesses in areas such as sales and customer support.