Advertisement

Mexico seizes 380,000 boxes of Kellogg's cereal, claiming they feature cartoons that breach laws designed to improve children's diets

Kellogg's Corn Flakes cereal is pictured at a Ralphs grocery store in Pasadena, California August 3, 2015. REUTERS/Mario Anzuoni
Kellogg's Corn Flakes cereal.Thomson Reuters
  • Officials in Mexico have seized 380,000 boxes of Kellogg's cereal, AP reported.

  • Cartoons featured on the boxes were thought to breach recent legislation to improve kids' diets.

  • The raid mainly took place at a warehouse located north of Mexico City.

Mexico has seized 380,000 boxes of Kellogg's cereal, including Corn Flakes and Special K, AP reported.

According to AP, officials raided 75 stores and seized batches of Kellogg's products. Most of the raid took place at a warehouse located north of Mexico City.

The decision was made because the cartoon mascots on the boxes were thought to breach recent laws aimed at improving children's diets. The seized cereals may not necessarily contain high levels of sugar but the laws ban food companies from using marketing ploys to entice children, AP reported.

The health of Mexican residents is becoming an increasingly important area of concern for officials.