These Modified Nissan Frontiers Show the Truck's Potential Radness

Nissan's new Frontier was a long time coming, but the truck is a solid contender in the crowded and competitive midsize space. It's an intriguing platform for custom builds, one with plenty of potential to unlock with the idea and matching set of accessories. San Diego-based Nissan Design America wanted to show that potential, so it's developed three custom builds that it's putting on display at the Chicago Auto Show this week.

The first, the Project 72X, is a Frontier Crew Cab that pays tribute to the Datsun 720's history as an accessible small truck ready from the factory for adventure. A 2.5-inch lift and all-terrain tires are the only major customization, with most of the design coming from white steel wheels, tailgate lettering, and an Eighties-style side graphic.