The Most Popular Car on TikTok Might Surprise You

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• TikTok has created a haven for all car enthusiasts to create and view user-tailored automotive content from media, manufacturers, and consumers alike.

• Collecting data through hashtag usage, the most popular cars and manufacturers were determined by way of views running into the billions.

• Performance-oriented vehicles dominated the list with some notable standouts, while luxury brands topped the list of manufacturers.

That's right, Ford's barebones light-duty Maverick pickup truck is the most popular car on the video creation and sharing app known as TikTok. With origins in lip-syncing video app Musical.ly, the app has amassed 1 billion users monthly and become a hub for memes, viral trends, and branded content. As the app's algorithm learns your interests, it tailors the content you see, meaning car enthusiasts can enjoy the vast automotive side of TikTok.

Analyzing the number of views on TikTok using hashtags mentioning each vehicle brand and model, research by Confused.com revealed the most popular car models and brands on the app. The Ford Maverick topped the list, with over 10.9 billion views and a range of media and consumer content. Scroll through #FordMaverick on the app and you'll find thousands of videos with owners showing off their truck—but none from Ford itself. The official Ford TikTok page is lightly populated and shows no Maverick content, cementing the truck's popularity as relatively organic.