Motorcycle Sales Are Rolling Nicely in 2023

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• Buying a motorcycle has been more challenging ever since the onset of the pandemic, but motorcycle manufacturers aren't complaining.

• Ducati, BMW Motorrad, Piaggio, and Honda are all reporting continually increasing sales into 2023, with some hitting record-breaking unit sales and revenue numbers.

• Domestic manufacturers like Harley-Davidson aren't seeing the same sales enthusiasm, though analysis of total revenues shows the Milwaukee brand remains in shape for 2023.

With summer in full swing and no end in sight to the rays of sunshine, it's the perfect time to hit the open road on two wheels. Or to filter through snarled traffic on your motorized stead of choice, depending on where you live. Either way, it's no coincidence that we're all seeing more motorcyclists on the road these days.

Following an increasing trend in motorcycle sales and ridership started by the COVID-19 pandemic, motorcycle manufacturers are continuing to see record sales numbers in 2023. This increase in sales and ridership goes far beyond the United States as well, with many European and Southeast Asian countries seeing strong increases in ridership.

Some brands have yet to report official sales results for the first half of 2023, but Ducati was eager to share the news with its customers and shareholders alike. Posting a 5% growth compared to this time last year, Ducati had its best first half of the year ever, selling 34,976 motorcycles globally. Italy is naturally one of the brand's best customers with 6639 motorcycles delivered this year, though the US and Germany aren't far behind either with 4505 and 4217 units delivered, respectively. That's an 11% growth in sales year-over-year in the US.

Of the myriad bikes offered by Ducati, sales data shows the adventure-ready Multistrada V4 as the most popular worldwide, while the standard-style Monster and Scrambler 800 family remain desirable but lag thousands of units behind in sales. With a starting MSRP of $27,195 for the base model Ducati Multistrada V4 S, the company is succeeding in pushing some of its most expensive models, meaning the Prosecco is flowing freely for the executives in Bologna.