How Much Would You Pay for a 905-HP Lotus Emeya?

• Lotus is continuing its electric-vehicle transformation as it announces pricing for the pricey, four-seat GT car known as the Lotus Emeya.

• Starting at $116,000, Lotus' 905-hp touring car will go as high as $165,000, though production timelines and precise numbers for the US market are yet to come.

• To make this Porsche-level price tag worth it for prospective buyers, Lotus is including things like carbon-ceramic brakes and massaging seats.

"Electric cars do not have to be boring," explains Feng Qingfeng, CEO of the Lotus Group. "We are combining our rich sports car heritage with the latest cutting-edge technologies to redefine what it means to drive an electric vehicle."

We have also found that electric cars are, in fact, not boring, especially when they're done right. But it seems this kind of stirring, electric driving experience comes at a cost—a high cost most often. As pricing is revealed for the 2025 Lotus Emeya, it appears the company's initial entrance into the EV market will be typically pricey, too.

In fairness, the Emeya is a performance beast, boasting 905 hp and 725 lb-ft of torque plus a 0-60 mph time akin to the Koenigsegg Gemera. Indeed, this level of performance is bound to run up development expenses, but just how much will the Emeya cost prospective buyers?

True to its British heritage, Lotus has only revealed pricing for the United Kingdom and European Union markets. Even so, these prices provide guidance for what US consumers can expect. Splitting the Emeya lineup into three trim levels, the entry-level Emeya will start at €106,4000, or around $116,000.

That's more than a Tesla Model S Plaid but also quite a bit less than most of the Porsche Taycan lineup. Moving up the trim levels, the Emeya GT is set to start at €126,950, equivalent to $138,500. The crown jewel of the Emeya lineup, known as the Emeya R, starts at €150,990 or nearly $165,000.

Inside this pricing announcement, Lotus also included some additional details about the Emeya's charging capacity. Beyond a more efficient cell packaging (that Lotus says increases range by 20%), the 102-kWh battery pack will be allegedly capable of charging from 10% to 80% within 18 minutes using a 350-kW DC fast charger.

All told Lotus continues to quote a range capacity of 379 miles, though this rating is based on the more generous WLTP range cycle. With a drag coefficient of 0.21, Lotus says its aerodynamic design is as important as the battery technology for range purposes.

For your substantial capital outlay, Lotus appears committed to including some of the highest-quality driving hardware. Carbon-ceramic brakes, an electronically controlled air suspension system, advanced active roll control, and rear-wheel steering make up the dynamic design of the Emeya.

The interior is luxurious in its own right, with a 15.1-inch Lotus Hyper OS infotainment system, an Augmented Reality head-up display, and five massage modes at three different intensity levels found inside the seats. Like a Rolls-Royce, power-assisted doors are also standard, though Lotus makes no mention of included umbrellas.

Six different colors will be available on the Emeya at launch: Boreal Grey, Fireglow Orange, Solar Yellow, Akoya White, Stellar Black, and Kaimu Grey. Early examples of the Emeya have already hit the market in China, home to Lotus' parent company Geely, while European-market versions are set for delivery this fall.

Lotus has yet to say when exactly the Emeya will come to the US market, though it has previously confirmed the model will appear globally. With a high pricing structure, it's clear Lotus is going after Porsche's Taycan market share, arguably wrestling for a second-place title among a small group of affluent buyers.

Will Lucid and Lotus fight for relevancy against Porsche? Or does the Lotus moniker still carry enough weight to take on Porsche directly? Please share your thoughts below.