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How Much Should the Rivian R3 Cost?

How Much Should the Rivian R3 Cost? photo
How Much Should the Rivian R3 Cost? photo

I'll go ahead and join the chorus of car nerds crowing about how cool the newly revealed Rivian R3 looks. Even though the Lancia Delta comparisons you've seen are a little misleading (R3's wheelbase will be more than a foot longer than the '80s rally car) I still want one. But on a practical note, how much should the Rivian R3 cost?

We're asking should instead of will in the hopes that some product planners at the American electric SUV company see this and get inspired to price the vehicle in line with our readers' optimistic dreams.