MV Agusta Racing Hires New Ad Agency

MV Agusta Racing Hires New Ad Agency

Factory MV Agusta Reparto Corse has enlisted the support of the marketing agency Drive Motorsports International. The agency will leverage its marketing and sponsorship expertise to support and develop the team's international partnerships and activities. The agency will also be maximizing its relationships and resources with North American companies and brands who are seeking new growth and market share throughout Europe and Asia.

"Drive Motorsports International has a high level of expertise and a lengthy track record of success, and was highly referred through our internal personnel," said Andrea Savi, Marketing Manager for MV Agusta Reparto Corse. "We will be taking advantage of the agency's motorsports marketing and sponsorships disciplines to expand our reach of strategic marketing partnerships for the team, and are thrilled to be working with them."

"This announcement marks an important step forward in the growth of our agency,” said Tony Scott, President of Drive Motorsports International. “Factory MV Agusta RC is a highly-respected, premium motorcycle brand and one of the most powerful teams in the World SuperBike Series,"

The MV factory team competes in the MOTUL FIM Superbike World Championship with British rider Leon Camier, American title contender P. J. Jacobsen and Italian rider Alessandro Zaccone. The team finished 2nd in the 2016 season in the World Supersport class..