Newly Branded RB F1 Team Launches the VCARB 01 in Las Vegas

visa cash app rb f1
RB F1 Team Launches the VCARB 01 Car in Las VegasVisa Cash App RB

Few things are dividing Formula 1 fans these days than what to call the newly branded Visa Cash App RB F1 team.

While the team's previous branding—AlphaTauri—was at least a smooth say, media and fans seem to be carefully dodging the new mouthful and settling on the abbreviated RB for this new branding. And to throw another little wrinkle in the discussion, the team has named its new car for 2024 the VCARB 01 (short for "Visa Cash App RB 01," get it).

The car's livery was revealed at a star-studded production in Las Vegas late Thursday night.

rb f1 formula 1 car
The VCARB 01 will have one of the more prominent sponsor placements on the grid.Visa Cash App RB

The team is promising a closer-than-ever relationship with parent Red Bull, and with new team principal Laurent Mekies and veteran drivers Daniel Ricciardo and Yuki Tsunoda, this team could be a spoiler for some of the bigger teams this season. Mekies replaces long-time team boss Franz Tost, who retired after the 2023 season.

The team finished eighth place in the F1 Constructors' Championship last season.

This year's car features a striking black, blue and white livery that will be hard to miss.