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2016 Toyota Prius Was Delayed Due To Redesign For Sportier Style
Since his arrival about five years ago, Toyota CEO Akio Toyoda has pushed for more exciting styling and better driving dynamics in the carmaker's products.
So with an entirely redesigned version of Toyota's halo car--the Prius hybrid--set for the 2016 model year, its designers will emphasize styling like never before.
MORE: 2016 Toyota Prius Hybrid: Sportier, But Facing New Competition
The original styling for the new hybrid was rejected for being too staid, sending those designers back to the drawing board, according to Automotive News (subscription required).
That contributed to a delay of several months in the car's launch; it was originally intended to go on sale this coming spring, but now that will happen at the end of the year.
While it's unclear what executives specifically disliked about the original design, the revised version reportedly borrows some styling cues from the C-HR concept--a compact crossover that debuted at this year's Paris Motor Show.
The 2016 Prius will retain its five-door hatchback layout, but it will apparently feature some version of the C-HR's "diamond architecture" styling.
That would include a more-aggressive grille and wheel arches, and a more sharply-tapered roof line.
