Black Friday wish list: Toys, TVs...and trucks?

When Rick Morrison walked into Bill Kay Chevrolet in Lisle, Illinois, on Black Friday, he knew exactly what he was looking for: A pickup truck.

"We were willing to wait and to see what kind of prices would be out there on Black Friday, so that's why we're out today," said Morrison.

This is the year of the truck and SUV when it comes to Black Friday sales, which will cap what's expected to be a big month for bigger vehicles.

In fact, RBC Capital estimates the Big 3 will all post double-digit increases in sales of pickups/SUVs and crossovers.

GM (GM), thanks to red-hot demand for its full-size and mid-size pickups, is expected to show November sales of trucks/SUVs rose by 22 percent.

Bill Kay hopes Black Friday will help his dealership hit its November and year-end sales goals.

"We want to get as many people out there. We are advertising, spend a little more on those two days than we do the entire rest of the month to get more people out, to finish out the month strong," he said.

A number of analysts are now forecasting a sales rate for November above 18 million vehicles.