Electric Cars Win For 4 Reasons, Says Nissan's Carlos Ghosn

It's hardly a secret that Nissan is by far the world's biggest seller of electric cars, and that its foray into the field four years ago was the work of its CEO, Carlos Ghosn.

Now Ghosn has laid out the four reasons that he believes electric cars are being adopted--and will continue to do so in the future.

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In a post on the career networking site LinkedIn, Ghosn recently published a short article entitled Zero-Emission Cars: Both Consumers and the Environment Win.

The four reasons he cites are convenience, low cost of operation, owner evangelism, and high rates of owner satisfaction.

The convenience aspect, Ghosn argues, comes from being able to recharge the car at home or at work, eliminating visits to gas stations.

Even with gas prices falling globally, as he notes, electric cars still cost far less per mile to run under almost every scenario.

Ghosn cites what he calls the "cul-de-sac" effect in garnering additional Leaf sales: One homeowner may buy one, talk about it enthusiastically to neighbors, and before long, the cul-de-sac has a second Leaf--and so on.

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Finally, he notes, the company's Nissan Leaf has the highest rates of owner satisfaction of any car the company has ever sold.

(Chevrolet has noted exactly the same phenomenon for its Volt range-extended electric car).