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Jaguar Land Rover Diesel Plans Move Ahead, Despite VW Emission Mess
Diesel engines may be suffering in the public eye due to the scale of the Volkswagen diesel-emission cheating scandal, but luxury carmakers are pushing forward with plans to boost overall fuel efficiency by fitting more of them to pricey premium models.
No maker has a more ambitious diesel program relative to its sales than Britain's Jaguar Land Rover, which will offer diesels in every model it sells except the F-Type two-seat sports car.
DON'T MISS: 2016 Range Rover Diesel Models To Carry $1,500 Premium Over Gasoline Versions
The company has recently reaffirmed its diesel plans for the U.S., both directly to High Gear Media reporter Kirk Bell and in an article last week in industry trade journal Ward's Auto.
The general manager of product planning for Jaguar Land Rover North America, Rob Filipovic, spoke with Bell at a meeting of the Midwest Automotive Media Association the Frankfurt Motor Show last month.
He noted that the company's first two diesel models--the Range Rover and Range Rover Sport--were just about to go on sale in the U.S.
And, he said, the company's first cars with its new 2.0-liter Ingenium diesel engines would go on sale next summer, including the XE compact sport sedan, the XF mid-size sedan, and the new F-Pace crossover utility wagon.
Not unexpectedly, he confirmed to Bell that all of JLR's diesel vehicles had been designed and engineered to be fully legal in all 50 states.
They would, he said, meet the regulations "all the time"--punctuated on the interview tape with general laughter over the allusion to Volkswagen's "defeat device" software that bypassed emission controls when the car was operating in real-world use.
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Filipovic said the company "sees great benefits" in diesel engines, as do its customers, who found diesels as quiet as petrol engines on blind test drives--but are likely to get far better fuel efficiency.
He noted that Jaguar, Land Rover, and Range Rover charge only a $1,500 premium for the diesel engine over a comparably equipped gasoline model, which he termed "a great, affordable price point."
