We Relentlessly Hound Harley-Davidson About Project LiveWire, Over a Few Beers

After our two days of riding the 2016 line-up, Harley shuttled members of the media out for some liquor tasting and dinner in the Northwestern Hippie town of Portland. Naturally, we remained diligent in our pursuit to bring you the best motorcycle content out there [insert eye roll].

As usual, we managed to creep out a couple of the H-D staffers after some friendly conversation over a few drinks. We then proceeded to aggressively question the staff members about Project LiveWire's future, or lack there of.

READ MORE: Ask RideApart: Harley-Davidson's Electric Bike, Project LiveWire | RideApart

Release Details

We’ve studied the bike and project for some time, but apparently missed a couple small details. First, and most important, Harley has claimed that we will see a LiveWire motorcycle in production before 2020. But, that’s as much of a timeline as they’re prepared to give.

H-D’s financial outlook at Project LiveWire is that electric motorcycle development isn’t profitable—at the moment. H-D entered with project LiveWire to simply be prepared for the day that electric bikes are profitable. Today, it doesn't seem like a wise investment for the 2016 line-up. H-D can probably afford to lose a big chunk in a production model, but there’s a reason H-D is one of the last American motorcycle brands. Risks are not their forte.

Brammo and Victory?

Victory was able to enter the electric market on a sales level before H-D, but H-D was the first out with the LiveWire. Victory’s bike isn’t really a Victory, but simply put it's a rebranding of the Brammo, and the new one in some areas. But that doesn’t necessarily foreshadow the future of Brammo; on the contrary, this merger was for the better.

[Correction: We'd originally said the new Brammo was, in some areas on the spec sheet, worse than before, namely the price. That may have not been the best way to say it, as a Victory/Indian rep emailed us the following: "The Empulse R was $19,000 in 2014. Given the uptick in the battery capacity on the Victory Empulse TT (the Battery is about ½ the cost of the bike). and better handling combined with the vastly superior dealer network and backing of arguably the most diversified powersports product company in the states, add in inflation, I think that pricing is not that big of an issue against the older Brammo version. The major change is that a production electric motorcycle backed by a long standing and growing company has never been more available to the public than it will be with the new Victory." We stand corrected.]

READ MORE: Does Harley-Davidson's Electric Bike Live Up to the Hype? We Ride Project LiveWire | RideApart

The Polaris name comes with marketing, engineering and development teams that rival that of the US government. This is in stark contrast to Brammo’s infrastructure, which may have not survived without the help of a company like Polaris. Either way, Polaris has the ability to lose money in electric motorcycle development, while technology like range and usability play catch up with the general consumer market.

We asked if Harley was threatened by Victory/Polaris/Brammo's development? They simply responded that competition was good for the market as a whole and would only speed up development. Hopefully—although this is our opinion not H-D's—it puts pressure on some executives who have the power to push LiveWire to the forefront.