Zarooq Sand Racer: Soccer Moms Need Not Apply

If you’re in the camp that thinks Lamborghini’s Urus concept, which previews the Italian marque’s upcoming SUV, is just a little too road-oriented, then perhaps you’ll be interested in a little company by the name of Zarooq. The company’s first product is the Sand Racer, which was announced over the weekend at a special event in Dubai.

Zarooq is based in the United Arab Emirates and hoping to be the first to actually manufacture cars there. Another UAE-based automaker is W Motors, though its models are built in Turin, Italy. Besides where they are based, there is another link between the two firms. Responsible for the aggressive look of the Zarooq Sand Racer is British designer Anthony Jannarelly, who penned W Motors’ Lykan Hypersport and upcoming Fenyr Supersport.

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The Zarooq Sand Racer is priced from $100,000, and as its name suggests the car has been developed for off-road racing. Zarooq plans to establish a one-make racing series and will also build a dedicated sand racing track in Dubai. The track, which will also be used for corporate events and serve as a tourist attraction, will feature a layout that spells “Dubai” in Arabic when viewed from the sky.