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Nissan's Project Rugged Rogue SEMA Concept Backs Up Its Name

nissan project rugged rogue sema build 2023
Nissan's Rugged Rogue Concept Backs Up Its NameNissan

With the 2023 SEMA Show just days away, Nissan is showing off a unique Rogue SUV slated for the convention floor in Las Vegas. Known as the Nissan Project Rugged Rogue, this modified SUV, unveiled Friday, packs a ton of beefed-up parts aimed at turning the midsizer into a proper off-road camping rig.

This new concept SUV from Nissan is based on a stock 2024 model year Rogue, which made its official debut earlier this month. Under the hood sits a turbocharged 1.5-liter three-cylinder engine, which provides 201 horsepower and 225 lb-ft of torque. The engine comes exclusively mated to the brand’s Xtronic CVT gearbox. In order to make this Rogue ready for trail duty, Nissan turned to its internal specialist at NISMO for help. That process started with a custom 3-inch NISMO Off Road lift kit, which works in tandem with a set of bespoke NISMO Off Road wheels. Measuring 8.5 inches in width, the wheels will also fit on a Pathfinder, or any other truck with the 5x114.3 bolt pattern. The automaker wrapped those wheels in a set of Yokohama GeoLandar M/T rubber. A set of custom carbon fiber fender flares do their best to mask the larger tires, while NISMO Off Road rock rails protect the body. A unique dual-exit exhaust rounds out the mechanical changes.

nissan project rugged rogue sema build 2023
Nissan

Of course, no SEMA build would be complete without some extraverted design choices, which the Rugged Rouge has in spades. Take the bespoke topographical wrap and custom carbon fiber rear spoiler for example, which is accented by a suite of carbon trim accents from nose to tail. Nissan also installed a smattering of off-road lights all over this truck, including a total of 10 driving lights. On top of the new roof rack sits a prototype version of a NISMO Off Road 180-degree rooftop canopy, complete with bespoke mounting hardware. Up top you’ll also find a Yakima Highroad bike rack, as well as a Yakima JayLow kayak carrier. With everything loaded up, the Rugged Rouge surely looks worthy of its name.

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The tweaks continue inside as well, where Nissan has installed some unique off-road seat covers made from neoprene for easy cleaning. The lower trim on the doors is also now finished in carbon fiber, while a NISMO spare tire carrier occupies the trunk. Whether or not you’ll be able to fit the rest of your gear in back in beside the point. The Rogue might not be the most common choice among the overlanding and wheeling crowd, but there’s no denying the aesthetics of this particular build. Expect at least a few of these prototype parts to find their way into the NISMO Off-Road catalog.

nissan project rugged rogue sema build 2023
Nissan

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