Norton Is Back with $124 Million Investment from TVS Motor Company

• Norton has received a major investment from its parent company, Indian mobility company TVS Motors, with the $124 million cash infusion going toward modernizing the bike maker’s operations and creating up to 300 jobs.

• The British motorcycle maker has weathered a rough ride for the last few decades, with ownership changing hands several times before it was plunged into receivership in 2020.

• Today, Norton has a slate of bikes in development, including a pair of new V4 models.

Insolvency, acquisition, and evolution has dominated the narrative of legacy British motorcycle manufacturer Norton since the beginning of 2020. The 124-year-old company experienced rapid administrative change over the last two years, and there is finally light at the end of the tunnel, in the form of a $124.9 million investment from parent company TVS Motors. With support from the local West Midland County government and a vote of confidence from Prime Minister Boris Johnson, Norton anticipates the investment will help the company not only modernize, but will lead to the creation of up to 300 jobs.