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Off-Road Truck Design Might Have Peaked In The '80s With The Ford Bronco Lobo

Photo: Ford
Photo: Ford

You have to hand it to Ford. When the company brought the Bronco back to life, not only did Ford retain the feel of the 2004 Bronco concept, but Ford also debuted a gnarly (if less-boxy) off-roader by applying what it learned after making the F-150 Raptor. This culminated in the Bronco Raptor, which will sadly never be sold as a two-door SUV that resembles a pickup. And, yet, the Bronco Raptor isn’t the gnarliest compound animal from the Ford stable. That honor goes to the Bronco Lobo concept, which was an early ’80s fever dream.

First of all, this thing has LOBO in its name, which automatically makes it cool. We’ve seen pseudo-pickup styling with classic Broncos, which can be made to look like a snub-nosed pickup, à la International Harvester Scout. There’s a wild horse out there known as the Bronco Lobo that favored truck design and merged the look of a midsize pickup truck and SUV — sort of like the new Bronco would come to do so in 2021, albeit underneath its exterior design.

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Both Ford and Ford Performance call it simply the Bronco Lobo, but the truck is labeled Montana Lobo in promo, down at its license plate. The Bronco Lobo was an overbuilt machine powered by a 5.0-liter V8 with a solid Dana 44 front axle. There are side-mounted exhaust pipes and louvres and a roll-bar with off-road auxiliary lights. Well, more of a roll-plank.

Photo: Ford
Photo: Ford
Photo: Ford
Photo: Ford