One-Off Bugatti Chiron Profilée Becomes Most Expensive New Car Ever Sold at Auction

Bugatti's one-off Chiron Profilée sold for an incredible 9,792,500 Euros (roughly $10.7 million) at RM Sotheby's event in Paris on Wednesday, smashing all estimates and becoming the most expensive new car ever sold at auction.

The Chiron Profilée, a one-off production model originally developed to sit as a trim between the Chiron Sport and the Chiron Pur Sport, represented the last opportunity to purchase a W-16-powered Bugatti from the company new, as all examples of the normal Chiron, track-only Bolide hypercar, and open-top Mistral have already been spoken for.

Original estimates put the Profilée's sale price at somewhere near 4.2 million Euros, though the price spiked after an "extended bidding contest" in the auction room, according to Pistonheads.