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Online Used Car Seller Vroom Collapses as Sales Fall, Losses Mount

A red Honda Civic on the back of a flatbed track with prominent Vroom branding
A red Honda Civic on the back of a flatbed track with prominent Vroom branding

It's the age of online shopping, and a few years ago, the race was on to establish the Amazon of used cars. Things haven't played out that way though, and the likes of Carvana have been rocked by the used car market not going their way. Now, major competitor Vroom has officially scuttled its online used car sales business, and will liquidate its inventory.

The news was announced both through Vroom's website and a press release seen by Automotive News. Vroom said it's suspending all its online car transactions, both buying and selling, and will sell off its existing stock through wholesale outlets. Stating a need to save liquidity (in other words, stave off bankruptcy), Vroom will also begin layoffs. Its internal finance unit United Auto Credit Corporation will continue operating, however.

A Mini hatchback on the back of a Vroom flatbed truck.
A Mini hatchback on the back of a Vroom flatbed truck. Vroom