Can Oscar Meyer's renamed 'Frankmobile' cut the mustard?

Auf wiedersehen, Wienermobile. Guten tag, Frankmobile.

No, it’s not named after Sinatra. “Frankmobile” is the brand new name of Oscar Meyer’s mobile hot dog, the unmistakable sausage-shaped motorized float that’s been teasing hungry Americans for decades.

While the company’s marketing folks have stayed true to its Germanic references — “weiner” means Vienna, and the city of Frankfurt holds that it has been making the elongated meat for more than 500 years — the brand hopes that the vehicle’s new name will suggest to dog fans that its products have been modified.