Yahoo Autos ‘The Phantom Of The Opera’ Scores Record $3M; Jonas Brothers, ‘Parade’ & ‘Shucked’ Sell Out – Broadway Box Office
Broadway’s old and new teamed up last week to boost total box office nearly 20%, with The Phantom of the Opera (the old) posting a best-ever $3 million weekly gross and The Jonas Brothers (the new, to Broadway anyway) taking in $1.6 million for their five-concert residency.
In all, Broadway’s 29 productions grossed a total $34,124,422 for the week ending March 19, a jump of 19.1% over the previous week. Total attendance was 259,832, a 13% increase (the previous week had two fewer shows on the roster).
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With Phantom now in its final weeks – the closing date (for now, anyway: Webber has teased the possibility of a return at some point) is April 16 – the musical posted the biggest weekly gross in its 35-year history: $3,029,826 for eight performances (its first $3M+ tally). That tops even previous nine-show weeks. Attendance at the Majestic was 101.71%, with a big average ticket price of $232.01.
The Jonas Brothers on Broadway, the March 14 to March 18 residency at the Marquis, also sold out, taking in $1,556,128 with an average ticket price of $192.35.
Another sell-out, but to far more modest results, was Shucked, the new Robert Horn-Brandy Clark-Shane McAnally musical comedy at the Nederlander. With a “Preview Pricing” policy that kept the average ticket price to $55.72, the show grossed $456,719 for seven previews. Opening night is April 4.
Two productions had official openings last week: Parade, doing SRO business at the Bernard B. Jacobs with a whopping $1,040,882 gross; and Bob Fosse’s Dancin’ at the Music Box, filling 90% of seats for a $564,506 take.
