Polestar 3 SUV Teased Ahead of 2022 Launch

• 2023 Polestar 3 electric SUV revealed in camouflage in NYC, ahead of the start of production stateside next year.

• The Polestar 3 will be the EV brand's next EV model, targeting offerings from Tesla and German luxury brands, with the automaker building a network of retail and service locations.

• The reveal of the Polestar 3 in camouflage follows a fresh look at the Polestar 5 performance four-door, set to arrive in 2024.

This week Polestar offered at look at its next model—the Polestar 3—giving the world a glimpse at a still-camouflaged electric SUV that will arrive on sale relatively soon. Set to be produced in the United States, the Polestar 3 will set its sights on other electric SUVs on the market in 2022, including those from Audi, Porsche, Mercedes-Benz, and Tesla.

The battery-electric model that will follow the market debut of the Polestar 2 will be built at Volvo's current plant in Charleston, South Carolina. The plant is also scheduled to start producing the successor to the Volvo XC90 SUV next year, which will be available in battery-electric form.

The electric sport utility is expected to give Polestar a wider audience in the states and in other EV markets that have largely been dominated by offerings from Tesla for most of the past decade.

"We will build in America for Americans," said Thomas Ingenlath, Polestar CEO. "Polestar 3 is planned to be launched in 2022 as a premium electric performance SUV that will define the look of SUVs in the electric age. It will also be the first Polestar vehicle to be built in America."

Polestar isn't sharing the powertrain specs of the Polestar 3 just yet, but it's worth noting that the Polestar 2 sedan is powered by a 78-kWh battery, which gives the sedan a 249-mile EPA-rated range in dual-motor, long-range flavor.

The automaker—which started out as a third-party Volvo tuner before being recast as an EV-only brand, with a few steps in between—hasn't indicated how much the Polestar 3 will cost once it arrives on sale next year, but the model is expected to be priced comparably to luxury electric models resting north of the $50,000 mark.

"We are not a virtual company waiting to build factories and sell cars; we are an actual company already building and selling cars around the world," added Ingenlath. "Our two award-winning cars are on the road in 14 markets globally and we expect our global sales volume to reach around 29,000 vehicles this year."

At the moment it's the Polestar 2 sedan that accounts for that 29,000 projected sales volume, before the arrival of other offerings. But the company aims to multiply that output by a factor of 10 by 2025, by which time a total of four Polestar models will be on sale.

The first look at the Polestar 3 concept follows the reveal of the Polestar 5 performance four-door late last month, which grew out of the Polestar Precept concept. We won't see the Polestar 5 on sale for a while as it's slated for a 2024 launch, with the automaker having prioritized the debut of the sport utility to follow up on the Polestar 2 sedan.