Polestar built a showroom out of snow in the Arctic Circle

If Frosty the Snowman should decide to trade in his broomstick for a new car, there’s an obvious place to go to test drive one: a Polestar showroom made of snow in the Arctic Circle.

Formally called the Polestar Snow Space in Rovaniemi, Finland, this 39-foot high cube may be the ultimate in automotive cool.

The all-electric Polestar 2 on display is made of sheetmetal, but almost everything else on display inside is built of snow and ice: sculptures depicting wheels, suspension parts, and brakes. The Polestar Space – there are about 130 "Spaces" worldwide – offers visitors test drives on a snow track. You can’t purchase a car there, since most Polestars are sold online using the “digital first” model.