Porsche Is Raising Its Prices

If you can afford a new Porsche, you clearly already have money. After all, even a Macan with no options costs nearly $60,000 including destination, and an entry-level 718 Cayman will run you just short of $65,000 including destination fees. That’s not even accounting for taxes, registration, insurance, or gas. So to consider either car reasonably in your budget, your salary probably needs to be at least $200,000. But even so, if you’re planning to buy a Porsche this year, you might still need a raise to afford it because the entire lineup is about to get more expensive.

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Autocar reports that on a recent call with analysts, Lutz Meschke, Porsche’s chief financial officer, said price hikes are coming later this year. And he wasn’t shy about the reason, either. It’s to improve profits. “We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” Meschke told analysts.

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