The Prius Didn’t Make Toyota Green
The Toyota Prius is the iconic hybrid vehicle in the American hivemind. We’ve had others, sure, but the Prius spent so many years as the shining example of eco-friendly transportation. How could we see the company behind it as anything but the greenest automaker around?
A new report from Heatmap shows that’s exactly the case — Americans largely think of Toyota as one of the most sustainable automakers. The outlet surveyed folks back in November for data on the topic, and only Tesla beat Toyota in the perceived sustainability ranking. Yet, Heatmap says, Toyota’s actions don’t back up that perception:
Read more
Netflix Is Doing Great, So It's Killing Off Its Cheapest Ad-Free Plan for Good
5 players from 2018 WJC team to be charged with sexual assault
And to drive the point home, Toyota has also actively worked against emissions regulations, repeatedly lobbying against such efforts. In 2021, the company settled with the U.S. government for $180 million for failing to comply with Clean Air Act regulations. Hino, a truck- and bus-making division of Toyota, was caught falsifying engine emissions data going back decades.
Give the full piece from Heatmap a read, as it gets into some interesting analysis about why Toyota is seen as so much more eco-conscious than the company really is — and why other automakers, with objectively better environmentalist bona fides, are still stuck playing catch-up.
More from Jalopnik
'Stupid Waste of Time': Sounds Like Subway's Expensive Automatic Meat Slicers Are a Bust
Modeler Who Compared Palworld And Pokémon Critters Denies Fabrication Accusations
R.I.P. Gary Graham, Star Trek: Enterprise and Alien Nation actor
Pokémon Company Issues Statement About Palworld, Says It Will 'Investigate'
Sign up for Jalopnik's Newsletter. For the latest news, Facebook, Twitter and Instagram.