This Pro-Am BMW Team Won Too Much. Now It's Fighting IMSA's Best

IMSA's GTD Pro class exists for the manufacturers. It is for the Corvettes, the Mustangs, the Ferraris, and the Aston Martins, all run by factory-supported brand partners with lineups of factory-employed drivers. BMW's latest GTD Pro representative is a little different, and that team's quest to compete against IMSA's best was one of the most unique stories on the entire 58-car grid at Sebring.

Since 2011, Paul Miller Racing has competed as a privateer in IMSA and its predecessor's GT classes. The team ran Porsches, Audis, and Lamborghinis before landing on BMWs, winning a handful of endurance races and one title in the GTD class before moving into a BMW M4 GT3 in the second round of the 2022 season. Since then, the team is on fire: Seven wins in 22 GTD races, including a sprint racing trophy in 2022 and a title in 2023.

For the past nine years, Paul Miller Racing has effectively been Bryan Sellers and Madison Snow. Sellers has been racing in sports cars since 2005, running a Panoz, an E46 BMW M3, and the only race car in the American Le Mans Series ever to run on Falken tires, before landing in a Miller Lamborghini. He has raced all but one season since 2016 alongside Snow, a driver who entered the top category of sports cars at 17 and has now served as the team's designated "silver" driver for most of his career

In one season, the pair was split. The GTD class that the Paul Miller team has run for most of its existence requires teams to enter at least one driver that IMSA and the FIA's arcane licensing system consider an amateur. Snow has served this purpose for most of his career, but IMSA moved him up from that crucial "silver" classification that allowed the team to run in GTD ahead of the 2019 season. The team did not have a car eligible for the then all-pro GTLM class in 2019, so the program continued on without Snow. Sellers and his new co-driver finished a disappointing 10th in class. IMSA eventually accepted the FIA's classification, and Snow returned in 2020.

That has since changed again. Snow and Sellers won the 2023 GTD championship in convincing fashion, making Snow's chances of retaining a silver designation slim. By the conventional logic of an IMSA team, that gave PMR a choice: Either it could continue in the privateer-focused GTD class with a new silver-rated driver or it could move to the factory-oriented GTD Pro, where a team would typically drop its in-house talent for factory-backed drivers supplied by their partner manufacturer. The team opted for neither choice, instead moving up to GTD Pro and retaining its core of Sellers and Snow.

As Snow tells Road & Track, the option to move up to GTD Pro without adding factory drivers fixes his problem with the driver rating system.

"Right now, it doesn't matter to me because I can drive with the person I want to drive with, which is Bryan," Snow told R&T. "Before this, it was a little bit of a pain in the ass because I wanted to drive with Bryan, but I couldn't because both of us were gold."

Despite the choice to stick with continuity over new hires, Paul Miller Racing does have a factory driver: Snow has signed with BMW, making him a manufacturer-affiliated ace without ever having to leave his home team. Sellers, who has run different sports cars in the two series that merged to create the modern IMSA since 2005, has never been a factory driver. That means he understands the gravity of what Snow has accomplished better than most.