Rabbit R1 hands-on: Already more fun and accessible than the Humane AI Pin

At CES this January, startup Rabbit unveiled its first device, just in time for the end of the year of the rabbit according to the lunar calendar. It’s a cute little orange square that was positioned as a “pocket companion that moves AI from words to action.” In other words, it’s basically a dedicated AI machine that acts kind of like a walkie talkie to a virtual assistant.

Sound familiar? You’re probably thinking of the Humane AI Pin, which was announced last year and started shipping this month. I awarded it a score of 50 (out of 100) earlier this month, while outlets like Wired and The Verge gave it similarly low marks of 4 out of 10.

The people at Rabbit have been paying close attention to the aftermath of the Humane AI Pin launch and reviews. It was evident in founder and CEO Jesse Lyu's address at an unboxing event at the TWA hotel in New York last night, where the company showed off the Rabbit R1 and eager early adopters listened rapturously before picking up their pre-orders. Engadget's sample unit is on its way to Devindra Hardawar, who will be tackling this review. But I was in attendance last night to check out units at the event that industry peers were unboxing (thanks to Max Weinbach for the assistance!).

What is the Rabbit R1?

As a refresher, the Rabbit R1 is a bright orange square, co-engineered by Teenage Engineering and Rabbit. It has a 2.88-inch color display built in, an 8-megapixel camera that can face both ways and a scroll wheel reminiscent of the crank on the Playdate. The latter, by the way, is a compact gaming handheld that was also designed by Teenage Engineering, and the Rabbit R1 shares its adorable retro aesthetic. Again, like the Humane AI Pin, the Rabbit R1 is supposed to be your portal to an AI-powered assistant and operating system. However, there are a few key differences, which Lyu covered extensively at the launch event last night.

Rabbit R1 vs Humane AI Pin

Let's get this out of the way: The Rabbit R1 already looks a lot more appealing than the Humane AI Pin. First of all, it costs $199 — less than a third of the AI Pin's $700. Humane also requires a monthly $24 subscription fee or its device will be rendered basically useless. Rabbit, as Lyu repeatedly reiterated all night, does not require such a fee. You'll just be responsible for your own cellular service (4G LTE only, no 5G), and can bring your own SIM card or just default to good old Wi-Fi. There, you'll also find the USB-C charging port.

The R1's advantages over the Pin don't end there. By virtue of its integrated screen (instead of a wonky, albeit intriguing projector), the orange square is more versatile and a lot easier to interact with. You can use the wheel to scroll through elements and press the button on the right side to confirm a choice. You could also tap the screen or push down a button to start talking to the software.

Now, I haven’t taken a photo with the device myself, but I was pleasantly surprised by the quality of images I saw on its screen. Maybe my expectations were pretty low, but when reviewers in a media room were setting up their devices by using the onboard cameras to scan QR codes, I found the images on the screens clear and impressively vibrant. Users won’t just be capturing photos, videos and QR codes with the Rabbit R1, by the way. It also has a Vision feature like the Humane AI Pin that will analyze an image you take and tell you what’s in it. In Lyu’s demo, the R1 told him that it saw a crowd of people at “an event or concert venue.”