Rad Power Bikes launches next-gen e-bike, cargo accessories

Rad Power Bikes is focused on popularizing electric utility bikes for the consumer market. The company launched its next-generation RadRunner 3 Plus e-bike Wednesday alongside a host of new cargo accessories that will make it easier for riders to cart along pets or haul groceries as they ride.

It's all part of Rad's mission to convert would-be drivers to bike riders. Rad Power doesn't target the avid cycler who rides a fixie in Brooklyn with a chain around his waist. The company is looking at suburbanites, families and older folks -- the people who are comfortable in their SUVs but want to find more sustainable modes of transportation. Rad's answer is to make mode switching easier, not only with a sturdy, fat-tired e-bike at an affordable price, but also with plenty of accessories that will help riders do more on their bikes without sacrificing quality of life.

In a way, it's a very American approach, one that recognizes our national attraction to comfort and commodities. For example, one of Rad's previous accessories is handle bar mitts, which can be attached to the handle bars to keep a rider's fingers nice and toasty on a winter's day.

Rad's newer accessories, which include a lightweight trailer, a cargo bin and a trailer pet insert, are geared toward carrying cargo more conveniently. Mike Radenbaugh, Rad Power's founder and chairman, said cargo accessories are becoming key to Rad's strategy.

"Accessories that are used for carrying cargo grew 300% in sales in 2021," Radenbaugh told TechCrunch. "It's one of the fastest growth areas of the business."

RadRunner 3 Plus

Image Credits: Rad Power Bikes

What's a cargo bike without a decent payload capacity? The next-gen RadRunner, which features five levels of pedal assist and a throttle, has an increased payload of 350 pounds, up from RadRunner 2's 300-pound limit.

"This will be the most versatile e-bike to date," said Radenbaugh. "It's very intentionally engineered. It's got a lot of built-in personalization and a lot of safety at the forefront of the design. It's the most comfortable bike we've ever built, in my opinion."

That comfort is in part due to the new saddle and passenger seat, based on Rad's patented split seating design, which allows the rider to go from bike-mode to moped-mode more easily. Radenbaugh said the seat is shaped better for pedaling, whereas past seat versions were more moped-oriented.

"That'll help with longer rides, and that's what this bike is designed for," he said, noting the low-step frame and Rad's "most premium" suspension fork.

Customers can also purchase the bike with a dual battery system, which will bring its range up to 100 miles. This is the first time Rad Power has offered an extended battery. It mounts under the rear rack and is designed to evenly discharge power between the two batteries, rather than switching between packs during a ride, which should extend the life of the batteries. Single-battery bikes will have a range of 25 to 40 miles.

Radenbaugh also said the motor is more powerful and has a more energy-efficient power train that allows the bike to climb hills 10% faster than prior RadRunners.

The brakes have been updated, too. Previous versions had mechanical disc brakes, but the new version's got Tektro hydraulic disc brakes, which don't require as much servicing but do provide riders more precise stopping power. The brake levers are also adjustable to fit different hand sizes.

When it comes to customization, most of Rad's bikes have been built with mounts for accessories that didn't exist when they came out. Radenbaugh calls them little Easter eggs. The RadRunner 3 Plus has all of those mounts and then some. It's built with an additional pannier (saddlebag) rail and new accessory mounting points for more storage placement options. Radenbaugh said the bikes can accommodate over 350 accessory combinations for ultimate personalization.