The Ram Charger Robot Is Absolutely Ridiculous

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Automakers don’t get their customer bases, but do they even care anymore?

When we and pretty much anyone thinks of Ram trucks, we of course still think of Dodge but what also comes to mind is rugged individualism, people who work hard for a living, braving all elements, etc. That’s what’s so laughable about the Ram 1500 Revolution BEV Concept revealed at CES this year. It looks like a giant toy from the Tron movies, not a trusty workhorse. What’s more, a robot conductive Ram Charger was revealed as well, showing just how out of touch executives are with the customer base.

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This little robot looks like a Roomba, those weird circular vacuums which automatically go around your house cleaning up messes. Supposedly, this is because people who build houses, take care of animals, service electrical lines, etc. don’t know how to insert a plug. This is the kind of feature we’d honestly expect more in a Cadillac or BMW, not a Ram pickup truck.