Yahoo Autos How Ram went from the wild-looking REV Concept to the production pickup
If you saw the Ram REV Concept and then got a look at the production Ram REV, a little confusion would be warranted. The Concept is this very futuristic-looking electric pickup with tons of wild features and a totally new design aesthetic we’ve never seen before from Ram. Meanwhile, the production REV truck is a lot more like the F-150 Lightning in design execution. In short, it looks like a regular Ram 1500 gasoline pickup with unique front and rear styling.
There’s nothing wrong with that at all. In fact, Ram very well could have the look right on the money, because truck buyers already seem to love the current Ram design. Going EV doesn’t necessarily mean you need a futuristic spaceship in the driveway to signify it as such. That said, we were curious how Ram and Stellantis went from offering up the REV Concept as a design to the far more plain production truck it shares its name with. To get an understanding of the differences between the two, we sat down with Stellantis Chief Design Officer Ralph Gilles.
“It's not like we went a different direction with it,” Gilles said “That was always a direction, to do this. The concept truck is exactly that. It’s a concept to show where we're ultimately headed, right? It's kind of a manifesto that's gonna inspire us, get our owners excited about what they want, because if you looked at that truck, it had every conceivable innovation we could come up with in one place.”
