From Refrigerators to EV Chargers, LG Is Banking on American Adoption

• LG is a known and trusted brand for all sorts of consumer electronics, and EV chargers could be its next breakthrough product.

• With a newly announced 100,000-square-foot plant in Fort Worth, Texas, LG says it will pump out 12,000 chargers annually.

• Level 2 chargers are up first, but LG is hot on the trail of Electrify America and other charger brands with 175-kW and 350-kW DC fast chargers incoming.

Save for some regional snacking desires, most car owners don't think twice about which branded gas station they pull into. Whichever station has the lowest price per gallon on the flashing LED sign is typically the winner at any given middle America crossroads.

But the same can't be said for EV chargers, as EV owners will tell you firsthand.

From Volkswagen-subsidized Electrify America and Tesla Superchargers to Blink Charging and ChargePoint, chargers seem to work at varying degrees, largely depending on the day and maintenance routines of the operator.

But what if the manufacturer of these EV chargers was 77 years versed in the realm of consumer electronics?

There's no guarantee this will improve reliability, but it's worth a shot. At least that's how LG seems to be approaching the electric-vehicle market, as the Korean electronics company officially announces its next big move into the charging market.

Everything is bigger in Texas, including LG's new charger production facility. With a 100,000-square-foot plant in Fort Worth, Texas, LG will have an annual capacity of 12,000 units, all produced with 100% green power. Strategically built next to LG's distribution center, chargers will be headed out the door as early as this month.