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This rugged SUV is barely ever updated but still sells like crazy

This rugged SUV is barely ever updated but still sells like crazy


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The Toyota 4Runner remains a monster off-roader. However, the last time we took a close look at it on something other than dirt, almost all of our positive notes covered just the mechanical feature set — tried-and-true mechanicals; cargo-carrying champ; roll-down rear window; multiple variants. Whereas our not-so-positive notes covered the actual experience of being in the thing: slow; inefficient; imprecise handling; antiquated interior. We'd add the oddly low seating position and the droning exhaust to the demerits. It's the U.S. sales chart for the 4Runner that reveals the SUV's actual superpower: Buyers don't care. The current fifth-gen rig has been on the market since 2009, its most recent facelift ten years ago, and the older it gets, the quicker it moves off dealer lots; 2014 was the last time the truck sold substantially less than 100,000 units in the U.S.

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That's a long way of suggesting a reason why the 2024 4Runner makes four of the most meager changes. The first two changes have to do with paint, the 4Runner TRD Pro adopting the same exclusive Terra hue (pictured) as the 2024 Tacoma TRD Pro. Terra replaces Solar Octane as the TRD's exclusive. The second change is Underground joining the palette, the color launched with the Tacoma range.

The third change is the 4Runner 40th Anniversary Edition and its retro graphics departing at the end of the birthday year.