New Rumor Says GM Wants to Make Escalade and Camaro Into EV Sub-Brands

More than a decade after phasing out some nameplates (RIP Pontiac and Saturn), GM apparently wants to build out its portfolio of brands. If a report from Car and Driver turns out to be true, GM plans to turn Escalade and Camaro into their own sub-brands made up of EV crossovers and sports cars.

With rumors picking up steam that GM will turn Corvette into its own EV performance brand, it looks as if the automaker is trying to capitalize on models with big brand cachet. First up is Escalade. Insiders at GM who spoke with Car and Driver said that executives had been looking at how to change things up at Cadillac “one last time.” Apparently, they realized it makes the most sense to build Escalade into its own brand.

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According to the report, there are three models on the table for a newly-launched Escalade brand. The first is a smaller seven-seat crossover codenamed K1. Presumably, this would be something like the existing XT6, just more luxurious and in line with Escalade branding and styling. The second is an off-road-focused model that’s described as “carlike.” The third option sadly doesn’t seem as if it would be for us, as it’s described as a luxury MPV, something that’s usually sold in China. Luxury vans are a big thing there and this model sounds like it would be in the same vein as the ultra-luxury Buick GL8 Century.